| International
Mystery Customer Research firm opens in Mumbai
Agency
FAQS!
NEW DELHI , May 20
Bare
Associates International (BAI), a leading provider of global Mystery Customer
research programmes , has set up its 100% subsidiary in India ; Mumbai.
Michael Bare, President of Bare Associates International Inc., explained
how 'Mystery Shopping' is different from regular market research. “To
put in simply, while market research determines what clients/customers
want, Mystery Shopping validates if it is being provided.”
BARE has been in the quality assurance business for over 19 years and
are the co-founders of the MSPA (www.mysteryshop.org). The international
network has its headquarters located in North America and has offices
in Europe and South America .
Over 20,000 Mystery Customer Research (MCR) visits are conducted by BARE
monthly, in more than 80 countries.
Worldwide, the company supports more then 7,500 clients in various industries
across finance, banking, IT, telecom, automotive, entertainment, retail,
hotel, restaurant, travel and others.
Bare indicated that the Indian entity would generate get business from
international tie-ups. “Our international clients will provide an established
client base for the Indian operations. I can't tell you the names as our
contracts prevent us naming the companies out of competitive concerns.
We are also looking forward to the development of relationships with companies
based in India .”
“There are many reasons behind us choosing India . To name a few, India
is just behind China in the list of developing nations. There is an explosive
growth of the middle class with significant buying power. Consumer demands
are changing. This calls for the need of validating professional sales
and service delivery.”
“Another important reason is no other globally experienced Mystery Shopper
company is developing this important sales/service niche in India . This
country provides an excellent work ethic of shoppers”, Bare added.
The
office in Mumbai will be managed by Mrs. Bhairavi Sagar, bsagar@baiservices.com
, the Director of Business Development, who brings extensive experience
to the position.
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